HMOs looking to earn the loyalty of women will need to focus on providing more preventive services, according to a commercial health plan survey by Caredata.com.
The survey found that when women lacked recommendations for preventive services, only 63% said they intended to re-enroll in the health plan. On the other hand, encouragement
by a health plan or doctor to receive preventive services significantly increased the likelihood of women's intentions to re-enroll to 83%.
Menopausal women are where health plans can make a big difference in achieving loyalty. Only 23% of menopausal women reported receiving counseling or management of their pain,
according to the study.
(Caredata.com, 404/266-2600)