Winning Campaigns Prove Power of Persuasive PR and Targeted Marketing

At their best, well-orchestrated healthcare campaigns can save hospitals, provoke community debate and change consumer perceptions of cancer care. This is just a snapshot of
what led a panel of judges to select five winning campaigns for Healthcare PR & Marketing News' Best Campaigns of 1999. The campaigns are an affirmation of how
research-driven marketing strategies and targeted message development can effect dramatic change in healthcare attitudes while tackling tough industry issues. Some of the feats
the winning campaigns were able to accomplish include rescuing a not-for-profit hospital from a for-profit fate and convincing state legislators to pass an insurance guaranty
fund. The campaigns also demonstrate how limited resources can go a long way -- from getting politicians to pass important legislation to commanding an authoritative presence
online.