Why Democrats Are Losing the PR War And How You Can Learn From Their Mistakes

Executives are often thrilled when professional communicators promise to approach their task "like a campaign." That is, with a sense of urgency, savvy and discipline. While a
lot of people in corporate America express a disdain for the rough-and-tumble of politics, they warm to the idea that the kind of talent that could win the White House might be
deployed to manage their problem.