…While Heyman Associates Study Finds ‘Critical’ Patterns for PR Success…

The international corporate communications executive search firm found that PR leaders see success primarily at three levels: individual, organizational and the group/work
unit, in that order. "The 'best' PR executives understand and realize success at multiple levels," said Bill Heyman, president-CEO of the firm. The three-month study, conducted in
concert with the University of Alabama's advertising and PR graduate program, involved telephone interviews with 97 senior PR execs at U.S. companies, PR agencies, nonprofit
organizations and universities, averaging 23 years of service in the communications field. The interviewees defined success in more than 90 ways, including being a trusted
adviser, gaining personal financial rewards and growing the organization.