When Working In Tandem With The Feds, Make VNRs–Not ‘News’

By Dave Alexander

In light of recent controversies surrounding the use of PR firms to prepare pre-packaged news stories--often in the form of video news releases (VNRs)--the federal government
is tightening its enforcement of rules governing the purchase of such services.

While the restrictions are aimed at preventing federal agencies and departments from engaging in unlawful practices, PR firms currently active in the federal market or that
are trying to enter it for the first time have to take special care to understand these restrictions and to help ensure that none of their work ever comes close to the line.