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A One-of-a-Kind Workshop for any PR Professional Who Deals with the
Media—in Print, On-Air and Online
Thursday, June 7, 2007 from 1:30-3:00 p.m. ET
A Virtual Seminar brought to you by PR News
Sponsored by Cymfony, a division ot TNS Media Intelligence
Webinar Partner:
One fee for unlimited attendance at each site. *$297 per location.
As a bonus for attending, all attendees will receive:
"The Changing Face of PR," a TNS Media Intelligence/Cymfony white paper
that summarizes the forces changing the practice of PR and provides
recommendations for actions to take to begin evolving your
communications strategies and tactics.
A Virtual Seminar brought to you by PR News
Communicating to the media and with the media is more challenging and essential than ever. From traditional reporters to citizen journalists, the bar is raised higher than ever in how you and your senior executives convey your key messages and monitor their effectiveness. Whether you’re a spokesperson for your organization or your client, or are responsible for media-training your top executives, you know how high the stakes are – and that the road to failure can be quick and painful in a 24/7 information cycle.
Join us on Thursday, June 7 for one of PR News’ most highly acclaimed webinars on Media Training, though with a new twist: recognizing the importance of your messaging in emerging media, this Webinar will also focus on media training for the Internet, the blogosphere and other new media platforms. We’ll show you how to conduct interviews with bloggers and other citizen journalists and how to measure your messaging across the wide spectrum of media platforms.
In just 90 minutes, you’ll learn the ropes on becoming a better spokesperson, on training your key executives to present themselves and their key messages to the media, and on what makes the media tick.
We’ve lined up highly skilled PR professionals who will share their experiences working with the media during good times and bad, and how they’ve positioned their organizations for positive coverage through the power of PR and good media training.
At this workshop, our expert media trainers and award-winning spokespeople will show you how to:
- Handle sensitive issues during an interview
- Field difficult questions and bridge to positive answers
- Avoid misquotes
- Become a reliable source for reporters
- Develop quotable messages and sound bites
- Gain critical leadership skills
- Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.
- Media train for various scenarios, i.e., press conferences, Webcasts, on-air, print, etc
Digital Media Training & Measurement:
- Communicate with bloggers
- Understand and manage citizen journalists online
- Conduct interviews via new technology, ie podcasts, videocasts, etc.
- Leveraging online journalists and bloggers to respond to crises online
Measuring Your Messaging:
- Measure how well your messages are resonating with all your key stakeholders
- Track how your messaging is resonating in the blogosphere
- Measure the effectiveness of your messaging and reputation
- Find out the best cost-effective measurement
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PR and marketing professionals in the following areas:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.
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For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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Questions? [Register Now]
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
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