Media Measurement Webinar
High-Return Tactics for Measuring & Maximizing Your Media Relations

Friday, February 9, 2007
1:30-3 p.m. ET

Attend right from your desktop or conference room. Sign up your whole team (at one location) today for $297*

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• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Join PR News on Friday, February 9 as we bring together a powerful panel of media relations and measurement experts to show you how to measure your media relations activities most effectively – from measuring blogs to print media coverage to your media relationships. And, most importantly, you’ll get the tools and tactics you need to tie your media relations to business outcomes.

During this tightly focused, media measurement Webinar, we’ll cover advanced methods of measuring media – advanced yet affordable, strategic yet practical. This Webinar moves beyond “media measurement 101” and toward the advanced measurement strategies that will truly improve your organization’s media relations and, in turn, your reputation in the eyes of the CEO and your stakeholders.

This program will offer you the latest trends and tactics -- what’s working, what’s not – as well the latest ways to integrate media measurement into your organization’s business goals. You’ll also hear how to measure your failures, too, so you can stop spending money on efforts that’s don’t pay off.

After attending the Webinar, you’ll have a better understanding and grasp of the following key media measurement areas:

Linking Media Analysis to Business Objectives

• No more analysis in a vacuum
• Getting senior management involved
• Connect media relations to sales
• How to tie media analysis and all business outcomes

Plus, hear how Southwest’s PR team was recently able to attribute millions of dollars in ticket sales directly to press releases. Hear this straight from the PR pros – and apply these tactics to your next media relations efforts.

New Media Measurement:

• Website measurement – no longer optional
• Search Engine marketing strategies
• Broadcast measurement – what's new, what's possible
• Blog and other digital media measurement – what you need to know

Plus, Katie Paine will go over her five exclusive steps to help you set up your own Media Measurement Dashboard.

Workshop Experts:

	Katie Paine President, KD Paine & Partners
	Brandy King PR Manager, Southwest Airlines
	Paul Argenti Professor of Corporate Communication, Tuck School of Business at Dartmouth
	Opening remarks by Bill Wagner Chief Marketing Officer, Vocus, Inc.
	Moderator: Peggy Cope, Editorial Director, PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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How does the Virtual Seminar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

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