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On-Demand Version
(CDs available for purchase)
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Each registration comes with access to the archived version of the program and the materials for 1-year.
This webinar first aired in January 2009.
Join PR News, as we bring together a distinguished panel of experts to discuss the most effective ways to craft and ensure effective messaging to employees during challenging periods. Certainly, the recent organizational shifts in many companies triggered by the economy have made this topic both timely and imperative for PR and corporate communications professionals.
Throughout this 90-minute Webinar, we'll cover strategic yet practical methods of improving employee communications for many crisis scenarios. In the process, this Webinar will move beyond mere talk to strategies that will put you on the course toward practicing effective internal communications, which will win the confidence of employees as well as your CEO and stakeholders.
This Webinar is designed for PR practitioners and their Human Resources counterparts.
Our speakers will offer case studies on what has worked and what hasn’t and will incorporate the many ways that social media tools can be leveraged to master the nuances of employee communications.
This Webinar will help you and your team learn the following:
- How to communicate to employees during a downturn.
- How to persuade management to make employee communications a priority.
- How to communicative effectively to employees during a crisis (i.e. takeover, CEO firings, etc.): What they need to know and why.
- How to communicate (and NOT communicate) employee lay-offs.
- How to build and maintain brand equity in a crisis scenario.
- Resources to streamline your channels of internal communications that will prove the value of PR.
- How to improve internal communications on a budget.
- Case studies on Internal Communications successes and failures.
- How to break down the silos of your organization to improve employee communications.
- How to increase and leverage employee engagement with transparency and strategic, ongoing dialogue (i.e. small meetings, luncheons, happy hours, meet-and-greets, etc.)
- How to gain focus through employee feedback.
- Training C-suite execs to get their message across to employees.
- Help employees get a better understanding of their role in the corporate infrastructure. Dial down the “us against them” mindset.
- Leverage new media technology to facilitate internal communications (i.e. blogs, podcasts, YouTube, etc.)
- Address the inherent challenges of internal communications during a merger/acquisition.
- Communicating with a multicultural, decentralized workforce—how to bridge the cultural gaps and speak with one voice.
- How to use internal communications to link employees to the company’s mission.
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Peter A. Ashley
President & Founder
LimeStreet Consulting
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David Bartlett
SVP
Levick Strategic Communications
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Beth Haiken
Senior Vice President
Ogilvy PR Worldwide
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Moderator:
Iris Dorbian
Group Editor
PR News
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PR and marketing professionals in the following areas:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
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