PR News Webinar:
How to Prove PR’s Worth to the C-Suite

On-Demand Version (CDs available for purchase)

Sponsored By:

Each registration comes with access to the archived version of the program and the materials for 1-year.
This webinar first aired February 2009.

About the Webinar:

The repercussions of the current economic crisis have exacted a damaging toll on corporate America. In this very difficult time, where departmental budgets are being slashed every day, how can PR pros demonstrate and validate PR’s worth to senior management while improving ROI and maintaining their company’s bottom line?

This 90-minute PR News Webinar, presented by leading PR practitioners, and moderated by Chris Johnson, Founder and CMO, dna13, will provide you with the tactics and strategizing needed to prove the value of your communications efforts to top-tier execs and stakeholders. This Webinar features case studies, lessons learned, new PR measurement formulas and downloadable material.

This Webinar will help you and your team learn the following:

• Prove and leverage PR’s worth to senior management and stakeholders by demonstrating the link between fulfillment of organizational goals and PR efforts
• How to convince management that PR deserves a larger chunk of the budgetary pie and a “seat at the table”
• Understand how to validate the power of PR to affect outcomes in a measurable way
• See the importance of consistent messaging between paid and earned media to assure your PR programs will fully realize organizational goals
• Learn how PR impacts company effectiveness and growth
• Learn some easy ROI “proof-of-performance” calculations, as well as how to pull correlations—guaranteed to translate your efforts into the language of management
• Determine the resources you need to build an effective and measurable PR program
• Learn how to sell to senior management social media and other Web 2.0 platforms for low-cost, high-impact PR initiatives
• Work through a PR planning system to ensure that your efforts are consistent with business goals

Hear from these experts:

	Shana Harris Senior Vice President Warschawski
	James Lukaszewski Chairman and President Lukaszewski Group
	Mary Wong President Office Depot Foundation
	Moderated By: Chris Johnson Founder and CMO dna13

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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