PR News Webinar:
Writing for the Web to Optimize Your PR & Overall Messaging

Each registration comes with access to the archived version of the program and the materials for 1-year.
This webinar first aired in December 2008. 

About the Webinar:

If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.

Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.

Join us for a virtual course on how to write for the Web. This 90-minute information-packed Webinar is designed for communications teams who have some role in their Web strategy and execution.  Learn to write effectively for the Web by attending this interactive Webinar designed for you and your PR team.

You will learn:

• The type of content that appeals to journalists and what turns them away
• Optimizing your content for Search
• Writing highly-optimized press releases
• Social media content: what works and what doesn’t in online communities
• Better Blogging techniques: optimize your blog entries to expand reach
• Writing “active” content
• Landing pages that work
• Building an online newsroom that gets traction
• How to write great headlines
• Writing transparent text
• Online design flaws that matter to your PR efforts
• Understanding how people use your site and read Web pages
• Applying scannable text to your site
• Must-know information on word counts, graphics and video
• Marketing copy: how to apply sparingly
• How to use metadata to optimize your site
• Linking: how and when to link.
• Examples of outstanding PR Web content – plus: what not to do online.

Hear from these experts:

	Lee Odden CEO TopRank Online Marketing
	Andrew Barnett Vice President, Digital Strategy Fleishman-Hillard
	Brian Giesen Vice President, Digital Strategy 360° Digital Influence, Ogilvy Public Relations Worldwide
	Moderator: Iris Dorbian Group Editor PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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