Tumblr for (Fun and Creative) Brand Communications

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Join PR News’ May 19 webinar, when Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms talk about how their brands launched their Tumblr blogs, how they conceive and find visuals for their blogs, how their blogs tie in with overall communications and marketing goals—and how you can follow their examples.

Tumblr was the fastest-growing social platform in 2014, with its active user numbers having increased by 120%, according to Global Web Index. And more than 70% of its audience is between the ages of 16 and 34. If you’re interested in the future of brand communications, join PR News on May 19 for its webinar on Tumblr.

The best Tumblr blogs are overwhelmingly visual, and GIFs are often the star performers. At the webinar, Jimmy Repeat, co-founder of Mr. GIF—which has been at the forefront of the resurgence of the GIF—will show you how you can create GIFs for your Tumblr blog and for other social channels.

At this Webinar, you'll learn how to:

  • Create and launch your Tumblr blog
  • Create GIFs and other attractive visuals for your blog
  • Find and follow Tumblr blogs, which will in turn lead to new followers for your blog
  • Use Tumblr’s dashboard
  • Develop an overall theme for your blog that goes beyond obvious marketing messages
  • Use Tumblr as a PR and marketing tool
  • Use Tumblr to highlight brand successes
  • Appeal to your brand loyalists through your Tumblr blog

Webinar Speakers

Tony Balasandiran
New Media Specialist/Account Supervisor
Flowers Communications Group		 Allan Gungormez
AVP of Enterprise Digital Strategy
Transamerica
@AGungormez
Dayna Johantgen
Community Engagement Specialist
General Mills/Cinnamon Toast Crunch & Lucky Charms
@djohantgen		 Jimmy Repeat
Co-Founder and Creative Director
Mr. GIF
@MisterGIF
Moderator:
Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI

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Speaker Preview

"Successful brands communicate visually to drive engagement. Tumblr is an unique platform to visually connect with millennials." - Tony Balasandiran, Flowers Communications Group

Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate


Personalized Certificate for
All Attendees

Why Should I Attend?

Tumblr has changed the whole conception of blogs. Instead of text-heavy musings that can be all too easily ignored, Tumblr offers 228 million blogs animated by GIFs, photos, stories, videos and more—all of which are easy to launch and easy to share. If your brand is not taking advantage of this powerful platform then you're missing the opportunity to target Generation Z and Millennials.

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

How Does the Webinar Work?

View the list of complete requirements and instructions for how to access the webinar here.

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Who Should Attend?


If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Digital PR and Social Media
  • Communications
  • Community Relations
  • Content Creation
  • Crisis Management
  • Marketing Communications
  • Media Relations
  • Public Affairs/Issues Management
  • Public Relations
  • Research and Analytics
  • SEO
  • Video
  • Business Development

Register Now

Questions

Webinar Questions

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