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PR News Webinar:
Leveraging the Next Wave of Social Networks for Your PR
(They're Under the Radar for Now - But not for Long)


Sponsored By:

BurrellesLuce

On-Demand

Register Now

($329/location - CDs available for purchase)
This Webinar originally aired May 2010.



Each registration comes with access to the archived version of the program and the materials provided by the speakers.

At this Webinar, you'll learn how these new innovative social media platforms can be used to enhance your PR efforts:

Amplify
Brightkite
foursquare.com
gowalla.com
Hi5
Jaiku
Streetmavens
Shoutem
Radar
Ping.fm
Plancast
Posterous
present.ly
Statusnet
Tumblr
Yammer
Yelp
Youare

About the Webinar:


What's next after Facebook and Twitter, and which new social networks are the real deal and which might be eclipsed quickly? As a leading communicator, you need to be in front of the next-gen of social media platforms. This PR News Webinar will showcase some of the most innovative social media applications below the radar and how you can use them for your PR.

This Webinar from PR News will help you get a head-start on your competitors and prepare you for the next wave of social networks. We already know some of the questions you're asking: How much time should you spend researching new social nets, and how do you know when and how to use them for your communications efforts? Perhaps most vexing of all, how are you supposed to manage the time spent on multiple social networks and show ROI on each of them? This Webinar is geared toward making you the go-to person at your organization when these questions arise - and they will arise.

In this PR News Webinar, you will learn how to:

  • Identify the new social networks that are rapidly growing their user bases
  • Determine which of the next wave of social networks demand your attention
  • Execute a mobile PR strategy that works and won't break the bank
  • Communicate the benefits of new social networks to clients, team members and the C-suite
  • Coordinate team efforts and time spent across various social networks
  • Apply location-based social networks like Foursquare and Gowalla to your communications efforts
  • Expand your communications reach by using social networks outside the U.S.
  • Use social entertainment sites like hi5 while managing to avoid "spoiling the party"
  • Use the next wave of Twitter-like microblogs
  • Listen to what's being said about your brand across multiple social media networks and microblogs
  • Measure your social media efforts with ease and confidence

Trainers:

Esther Steinfeld 

Esther Steinfeld
PR Director
Blinds.com

 Joe Waters

Joe Waters
Director, Cause Marketing
Boston Medical Center

 Scott Wilder

Scott Wilder
SVP/Social Media Architect
Edelman Digital

 Johna Burke

Moderator: Johna Burke
Senior Vice President
BurellesLuce

Webinar includes Q&A with all the speakers.

Register Now

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Employee Communications
  • Financial/Investor Relations
  • Human Resources
  • Interactive PR
  • Investor Relations
  • Marketing Communications
  • Marketing
  • Media Relations
  • New Media
  • Philanthropy
  • PR Firms 
  • Public Relations
  • Public Affairs 
  • Research
  • Social Media

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

  • A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
  • If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

  • PC: 166Mhz Pentium-based PC or better
  • Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
  • Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
  • Display set at 1024 x 768 
  • Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player


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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email saun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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