Join PR News for a webinar that discusses how to go beyond monitoring your mentions on social and truly listen.

When you know how to analyze the conversations occurring around your brand, you can get a more accurate picture of sentiment, discover patterns in the data, inform your communications strategy and engage your audience in unexpected ways.

Our expert trainers will discuss how to discover conversations that involve your space and how to get involved with them in ways that seem spontaneous and delightful. They will also address how to synthesize what you learn into comprehensive reports that give you the data you need to determine the direction of your efforts on social.

Speakers

What You'll Learn

• Track conversations that don’t tag or explicitly mention your brand name
• Focus on the most meaningful things being said
• Identify influencers
• Reduce response times
• Find opportunities for customer service
• Measure sentiment
• Draw conclusions that have important implications for your strategy

Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

• Digital PR and Social Media
• Communications
• Community Relations
• Content Creation
• Crisis Management
• Marketing Communications
• Media Relations
• Public Affairs/Issues Management
• Public Relations
• Research and Analytics
• SEO
• Video
• Business Development

Register Now

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this webinar, contact Jessica Placencia at [email protected]; 301-354-1641.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.

Questions

View the list of complete requirements and instructions for how to access webinars here.

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