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On-Demand Version
($329/location - CDs available for purchase.)
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Each registration comes with access to the archived version of the program and the materials provided by the speakers.
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In this PR News Webinar, SEO experts show you how to optimize your Web site content, press releases, online video, still images and social media PR efforts and make search work for you and your clients and companies. Our trainers give you the insight and tools you need to stay ahead of Google's always-changing search algorithms. How do you research the best keywords to use on Web sites and embed in video and other visual elements? What should an organizational SEO plan look like? Who on your team should lead SEO efforts? How do you measure the success of your SEO efforts? You'll walk away from this Webinar with answers to those questions, and will be on the path to becoming the go-to SEO expert in your organization.
Your messages may be getting lost in the multitude of online conversations, despite your skills as a communicator. Sophisticated, ongoing application of SEO principles is the key to securing a spot at the top of search results, getting your message heard and, ultimately, increasing ROI.
In this PR News Webinar, you will learn how to:
- Understand how your company and brand are being searched
- Create a smart and cost-effective SEO strategy
- Identify the most popular search terms for your campaigns
- Optimize PR content in Web sites, press releases, video and images
- Understand how ranking works on Google, Yahoo and other search engines
- Leverage keyword research to gain better visibility and increase brand exposure on social networking sites
- Connect with key stakeholders and drive conversations on company blogs, Facebook and Twitter
- Create social media news releases that rank high in search engine results
- Increase Web traffic with linking techniques from blogs to social networking sites
- Track and measure optimization's effect
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Sally Falkow, APR
Social Media Coach for PR professionals
President of PRESSfeed, the social media newsroom
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Robb Hecht
Account Director/Digital Strategist
Imc strategy lab
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Anne Kennedy
Founder and Managing Partner
Beyond Ink
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Doug Winfield
Vice President - Digital
MS&L Worldwide
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Moderator: Regina D'Alesio
Events and Special Projects Manager
PR News
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If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Analytics
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New Media
- Philanthropy
- Public Relations
- Public Affairs
- Research
- SEO and SEM
- Social Media
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
- Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Mary Lou French 301-354-1851 or email mfrench@accessintel.com.
*PR News does not offer any refunds for the webinar. All sales are final.
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