Real-Time Crisis Strategies and Tactics for PR Pros

Speakers | Why Should I Attend? | Access | Questions

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Join PR News’ July 22 webinar, where crisis management experts Michael Arcaro, VP and head of corporate communications for Lincoln Financial Group; Kevin Elliott senior VP in Hill+Knowlton’s San Francisco office; and Peggy Armstrong, VP of communications for the International Dairy Foods Association will share with you the latest best practices in real-time crisis management.

The webinar will feature case studies of effective communication plans designed to help you enhance your value to your company. Armstrong will touch on the recent Blue Bell Ice Cream crisis, resulting in one of the biggest product recalls in recent memory.

At this Webinar, you'll learn how to:

  • Monitor social channels for potentially damaging news and/or criticism
  • Craft a core message that is communicated across all social channels
  • Create a crisis plan for dealing with the media
  • Activate a response team
  • Identify and use specific criteria to gauge the severity of a crisis
  • Develop a list of appropriate spokespeople (depending on the crisis)
  • Establish a chain of command to manage the message before a crisis hits
  • Manage the aftermath of a crisis and mitigate any damage
  • Ensure that internal and external are consistent before, during and after a crisis

Webinar Speakers

Michael Arcaro
Vice President and Head of Corporate Communications
Lincoln Financial Group

Peggy Armstrong
Vice President, Communications
International Dairy Foods Association

Kevin Elliott
Senior Vice President
Hill+Knowlton Strategies

Matthew Schwartz
Group Editor
PR News

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Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.


Personalized Certificate for
All Attendees

Why Should I Attend?

The list of potential crisis scenarios is long enough to keep even the most seasoned PR professionals up at night: product recalls, data breaches, workplace violence, ethical lapses, layoffs and criminal investigations. At the same time, social media and digital communications continue to have a profound impact on how brands and organizations manage crises.

PR pros are being tasked with responsibilities that were unheard of even a few years ago, such as social marketing and online analytics. But one discipline remains constant for PR practitioners: crisis management.

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

How Does the Webinar Work?

View the list of complete requirements and instructions for how to access the webinar here.

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Who Should Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Public Relations
  • Digital PR and Social Media
  • Community Relations
  • Content Creation
  • Communications
  • Video
  • Marketing Communications
  • Business Development
  • Public Affairs/Issues Management
  • Media Relations
  • SEO
  • Research and Analytics

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Webinar Questions

For questions regarding this webinar, contact:

Jessica Placencia

Technical Difficulties

If you are having technical difficulties or need assistance, please contact:

Technical Support

View the list of complete requirements and instructions for how to access webinars here.

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