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About the Webinar:

With budgets being slashed and companies working with reduced resources, measuring your public relations efforts has never been more critical. Providing solid results of PR's role in driving sales for your organization can be the key to obtaining buy-in from your C-suite and key stakeholders. But with all the sophisticated tools, metrics and technology, how do you determine which method of measurement is the most effective? How do you get started with developing a measurement system? And what are the key components that can be linked to sales?

For this PR News webinar, we've assembled a panel of experts who will provide the latest strategies and tactics to help you tie your PR efforts to sales and revenue. This program digs deep - going beyond increased awareness and lead generation - to show you how PR can impact the sales process at every touch point.  Our panel will share in-depth best practices and identify valuable tools and resources you'll need to effectively measure your outcomes.  You'll walk away with a better understanding of how to link PR objectives with business outcomes and how this can ultimately prove PR's contribution to the bottom line.

In this PR News Webinar, you will learn how to:

• Evaluate your current measurement process
• Effectively communicate PR value to sales & marketing teams
• Integrate PR with marketing, advertising and sales efforts
• Determine the resources you need to build an effective and measurable PR program
• Leverage metrics effectively on a tight budget
• Integrate social media for low-cost, high-impact measurement initiatives
• Identify what percentage of PR efforts result in true ROI
• Translate ROI results into the language of your management
• Ensure that your PR efforts are in line with the goals of the C-suite
• Prove PR's value to senior management
• Link your PR activities to sales
• Understand the underlying business objective to successfully link PR with business outcomes
• Develop a content strategy to support every step of the sales process

Trainers:

	Holly Allison Vice President of Marketing Vico Software
	Steve Astle VP of corporate communications FICO
	Ted Weismann Senior Vice President Lois Paul & Partners
	Moderator: Regina D'Alesio Events and Special Projects Manager PR News

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New Media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research
• Social Media

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Mary Lou French 301-354-1851 or email mfrench@accessintel.com.

 *PR News does not offer any refunds for the webinar.  All sales are final.

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