PR News' Advanced PR Measurement Webinar:
Linking Your Media Coverage to Business Outcomes

Purchase the On Demand version for only $279

This 90-minute Webinar Features Case Studies, Lessons Learned, New PR Measurement Formulas and Downloadable Material.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Webinar Outline

Is it possible to really link media coverage to sales and other hard business outcomes? Yes it is -- and PR News’ advanced measurement webinar will address one of the hottest questions in measurement – and share the latest and smartest tactics in media measurement. At this 90-minute webinar you will hear from leading measurement experts how to:

• Get in on the newest research that reveals the link between outputs and outcomes
• Hear case studies that will underscore the power of your work, from corporations and nonprofits
• Decipher sophisticated market-mix models
• Calculate Share of Discussion, and how to correlate it against sales and other outcomes
• Measure using metrics that yield the magic link, and why you shouldn’t settle for less in competitive analysis
• Factor in message measurement, but why “soft” analysis alone isn’t enough
• Use Share of Discussion to set new objectives and dazzle management

The webinar will also include:

• How to conduct outcome-based measurement on a budget
• Several easy formulas to transform raw outcome counts into “proof-of-performance” metrics

Plus, Q&As throughout the workshop.

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Speakers: [Register]

	David Rockland Partner & Global Director of Research Ketchum IPR Commission on PR Measurement & Evaluation
	Kathy Collins Director, Communications Research General Motors Corporation IPR Commission on PR Measurement & Evaluation
	Angela Jeffrey, APR VP of editorial research, VMS IPR Commission on PR Measurement & Evaluation

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Who should attend? [Register]

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Virtual Seminar work? [Register]

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need? [Register]

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com.

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