May 23, 2006  1:30-3p.m. E.T.

$297 per site location (one fee for unlimited attendance at each site)

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

PR professionals far and wide know that measuring their campaigns and other PR initiatives is an essential part of the PR function. But before we get into advanced formulas for measurement, let’s be frank: few PR professionals really know what to measure, when to measure, how to measure and what to do after you measure.  The May 23 workshop is a must-attend workshop that will provide the essential ingredients for developing and executing effective measurement programs.

We’ve lined up three measurement experts to cover the 90-minute, 3-Step curriculum below:

• Steps to designing a measurement program
• Overcoming objections and winning management over
• Setting measurable objectives
• Measuring outputs and outcomes
  

Second Steps:

• Measuring Outputs and Media Analysis
• New research that links outputs to outcomes
• Measuring clips accurately
• Efficacious media metrics – and how to recognize bad data
• Measuring against objectives or across time
• Measuring against competitors
• Proof-of-performance output metrics to dazzle
• Resources and vendors

Third Steps:

• Measuring Outtakes and Outcomes
• Quantitative vs. Qualitative studies
• Designing a study without spending a fortune
• Types of studies – secondary analysis, focus groups, surveys, polls, statistical models
• Resources and vendors

Speakers:

• Kristie Heins Fox [Bio]
  Senior Vice President and Co-Director, Technology Practice, Ruder Finn/Chicago
   
• Tim Marklein [Bio]
   Executive VP & GM, Northern California, Weber Shandwick Worldwide
  
  
• Angela Jeffrey [Bio]
  VP, Editorial Research, VMS; Member, IPR Commission on PR Measurement & Evaluation

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com

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