Litigation Communications: Strategically Managing PR & Legal Concerns

This Virtual Seminar took place on Thursday, September 29 Order the audiotape and materials from the event A Webinar Presented by: To help you and your team become legally strategic communicators.

As a communications executive, your relationship with legal counsel could make or break a verdict in the court of public opinion. Join PR News and Medialink on Sept. 29 for a 90-minute interactive Webinar, “Managing PR & Legal Concerns,” and learn how to build and execute a crisis management plan so you and your legal counsel are working in concert when your organization’s reputation is threatened. And in this increasingly litigious society, the need has never been greater to balance PR and legal needs during a crisis.

Our workshop experts will offer their unique perspective as both attorneys and professional communicators to share how corporate PR can play a leading and instrumental role in managing the legal side of a crisis or impending crisis. From our speakers, you’ll learn how to shape litigation communication while:

• Crafting a crisis management plan that is litigation-savvy
• Determining PR’s role and liability during a crisis
• Distinguishing key differences between criminal, civil, class action and other lawsuits
• Protecting the brand
• Understanding the unique politics of your crisis
• Working as a team with internal and external counsel
• Emphasizing internal communications
• Gaining equal footing with lawyers and become “legally strategic”
• Influencing legal strategy
• Learning how attorney-client privilege affects PR’s role
• Recognizing the legal issues in a crisis

In this hands-on workshop, you’ll learn the best and most practical strategies to position yourself as a strategic PR practitioner. This workshop will help prevent your legal department from dictating your communications strategy during a crisis. This easy-to-follow and interactive workshop will be filled with real-life examples of PR’s role in managing legally driven issues.

In this interactive Webinar presented by PR News, our experts will examine the relationship through the eyes of the PR team and the legal team. They’ll offer you the tools you need to improve communication with both internal and external legal teams. Plus, they’ll provide proven strategies, tactics and real-world case studies that demonstrate how communicators and attorneys have worked together to communicate around crises – and succeed.

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Speakers: [Order Now]

Steven B. Hantler
Assistant general counsel, Daimler Chrysler

Michael Lasky
Partner, Davis & Gilbert LLP

Jeffrey Sindone
VP/senior counselor for Medialink Strategic Consultants

Facilitator: Matthew Schwartz, editor, PR News

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Who should attend? [Order Now]

PR and marketing professionals in the following areas:

• Corporate Communications
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Legal Counsel
• Marketing Communications
• Marketing
• Media Relations
• New media
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Virtual Seminar work? [Order Now]

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $279.00 USD per site.

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What equipment do I need? [Order Now]

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions? [Order Now]

PR News Webinars has a reputation for giving its attendees a chance to get their toughest questions answered. At this interactive Webinar, you'll have ample opportunity to query the experts. Also feel free to email your questions beforehand to PR News Publisher Diane Schwartz at dschwartz@accessintel.com.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Techincal Support Center at 1-800-773-3371 or click here.For content questions regarding this Webinar, contact Diane Schwartz at 301/354-1761 or email dschwartz@accessintel.com

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