About the Webinar:

Tying your media relations efforts to your organization’s business goals – whether it’s increased sales, improved reputation or a spike in membership or customer satisfaction -- is no easy task. However, thanks to emerging technologies and innovations within PR departments and agencies across all industries, media analysis techniques are entering communications executives' radars and pushing measurement approaches into a new frontier. In PR News’ webinar on Linking Your Media Coverage to Business Outcomes, you will learn how and why measuring the correlation between the outtakes and outcomes of your media relations efforts to ROI is critical to improving the bottom line. At this 90-minute webinar you will hear from leading measurement experts how to:

• Determine what you’re trying to measure.
• Track media coverage and sentiment on Twitter, Facebook and other influencer communities
• Identify whether a campaign’s media outreach contain elements that can influence  the purchasing decisions of key audiences
• Understand where social media measurement fits into the mix, from measuring blogs to social media tools (i.e. Facebook, Twitter).
• Understand the latest research validating the power of media coverage to affect outcomes in a measurable way.
• Use metrics (which include competitive analysis) to get the results you want
• Learn how to set competitive benchmarks and sell it to the C-suite
• See the importance of consistent messaging between paid and earned media to assure your communications programs will fully realize business goals.
• Factor in message measurement to link media coverage to sales/ROI
• Conduct outcome-based measurement on a budget
• Determine the resources you need to build a media measurement program.
• Hear case studies that will underscore the power of your work, from corporations and nonprofits

Speakers:

	Alissa Blate Executive Vice President, Global Practice Leader Consumer Lifestyle Marketing MWW Group
	Drew McGowan Senior Group Manager Public Relations & Sponsorships The Clorox Company
	Mark Weiner CEO PRIME Research - North America
	Moderator: Iris Dorbian Group Editor PR News

Webinar includes Q&A with all the speakers.

Return to top

Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

Return to top

How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Adobe Flash or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Return to top

What equipment do I need?

For the audio connection:

• A computer with Adobe Flash or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Flash or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• Pentium III 733mhz+ or equivalent
• Operating system: Windows 2000, XP, Vista 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher.  For Netscape, only versions 4.x are supported at this time.
• Internet connection: 56k Dial-up Modem+.  Presentations featuring Application Demostrations or Flash Video Roll-ins will require audience members to have a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Flash to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

Return to top

Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

Return to top