How to Write Effective Press Releases That Reporters Will Actually Read

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Join PR News for a webinar that will explore how to craft and deliver press releases that will not only draw a reporter’s attention, but also advance your brand’s communications strategy. You’ll learn how to create shareable, searchable releases and how to put them in front of the journalists who matter most in your market.

Well-written press releases continue to be a relevant and essential tool for telling your brand’s story and sharing it with the media and with anyone interested in your company or industry. In an era when newsrooms are short on resources and brands are becoming content producers, a well-crafted release can be an efficient and concise instrument for messaging that can raise the profile of your organization.

At this Webinar, you'll learn how to:

Write strong press release headlines and leads that grab readers’ attention
Craft releases that answer the inevitable “so what” question
Simplify your language and avoid sales talk, industry jargon and vague or complex concepts
Use quotes effectively to enhance your story
Use SEO tactics to increase the searchability of your press release
Manage edits from clients and colleagues that can compromise the quality of your release
Include key supporting materials that does journalists’ job for them
Target the right journalists and editors for your company and industry
Tailor your releases for the right media outlets and audiences
Create effective press releases for highly regulated industries
Get coverage in the B2B media outlets that cover your industry
Develop a productive relationship with journalists and editors

Webinar Speakers

Jonathan Rick President The Jonathan Rick Group @jrick	Iris Shaffer Director APCO Worldwide @apcoworldwide
Dick Wolfe Senior Director of Corporate Communications ADP	Moderator: Richard Brownell Group Content Manager PR News @RickBrownell

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Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.