Employer Evangelist Webinar
How to Empower Employees and Turn Them Into Brand Evangelists
The harsh truth is that only 33% of U.S. employees are engaged at work, according to Gallup’s 2017 State of the American Workplace report. This 90-minute webinar will teach you how you can help turn this trend around by helping employees become brand champions.
When talking about brand advocates, some organizations overlook their most important resource: employees. Your employees can be your best ambassadors, helping to build excitement around your brand and give your company a leg-up in retaining its best employees and recruiting fresh talent. But employee engagement programs require clear objectives, an alignment of the right resources and a corporate culture that rallies your staff around the brand’s mission and impact.
Purchase this webinar to hear the inside story of how our roster of experts built programs that activated their employees into becoming brand evangelists. Speakers will offer case studies and insights into developing programs for motivation and morale, educating employees on how they can take part in CSR activities and creating a culture with advocacy at its core.
Speakers
-
Tisha Leslie
Director, Employer Brand
T-Mobile
@freetisha
-
Amanda Atkins
Head of Internal Communications
Slack
@amandaatkins
-
Jessica Bauer
Internal Communications Manager
Dropbox
-
Moderator
Jerry Ascierto
Executive Editor
PR News
@Jascierto
What You'll Learn
- Promote your organization’s values and culture internally for authentic engagement from employees
- Empower workers to share on-brand content across their social media networks
- Foster an atmosphere of teamwork and accountability to incentivize getting—and staying—involved
- Create a content plan specifically for employees
- Build a recognition program that fosters employee buy-in to the brand’s identity and mission
- Measure and refine your program by developing a set of key metrics and evaluating what’s working and how you can improve
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Digital PR and Social Media
- Communications
- Community Relations
- Content Creation
- Crisis Management
- Marketing Communications
- Media Relations
- Public Affairs/Issues Management
- Public Relations
- Research and Analytics
- SEO
- Video
- Business Development
Questions
Technical Difficulties
If you are having technical difficulties or need assistance, please contact:
Technical Support
[email protected]