80% of consumers say they would rather watch a brand’s live video than read a blog or social post, according to a study from New York Magazine and Livestream. Learn how to tie live broadcasts to business objectives and get viewers talking.
Many brands have recognized the power of live video to communicate spontaneously and authentically with its audience. But with so many platforms to choose from—including Facebook, Periscope, Instagram and Snapchat—it’s difficult to know which is best for your audience and message. And choosing a platform is just the first step. With so many brands clamoring for attention, communicators must differentiate their broadcasts and move beyond vanity metrics to focus on getting viewers to comment, share and convert over to owned channels.
On Dec. 7, PR News and communications pros will share tactics for creating scroll-stopping live broadcasts that will get audiences commenting and clicking while they get a live peek behind the curtain. By the end of the webinar, you'll have a better understanding of what each platform offers, content ideas, a list of do's and don'ts for live video and tips on how and when to promote your broadcast.
Over the course of the program, Claire Baumann will share how the UN Foundation uses live video to build loyal constituencies and communities, as well as an example of how they've collaborated with corporate partners to broadcast live from events. GoDaddy's Stacey DePolo will provide an inside look at how the company has used employees' personal brands on Periscope and Facebook Live in order to drive brand advocacy. And Jasmine Atherton will share Airbnb's latest live video campaigns, which drive engagement among local and global audiences alike.
What You'll Learn
- Which platforms (e.g., Facebook, Periscope, Instagram, Snapchat) work best for different communications goals
- How to plan for every contingency whether you’re streaming live from events or HQ
- Tactics for successful Facebook Live broadcasts on a shoestring budget with a skeleton crew
- Lessons, mistakes and wins brands have taken away from previous broadcasts
- Pros and cons of promoting long in advance vs. using data to pick the perfect time and frequency to broadcast without warning
Who Should Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Public Relations
- Digital PR and Social Media
- Community Relations
- Content Creation
- Marketing Communications
- Business Development
- Public Affairs/Issues Management
- Media Relations
- Research and Analytics
Registration Fee: $399 per site - CDs available for purchase
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Each "Webinar Only" registration comes with access to the archived version of the program for one year, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar. Should you wish to retain access to the training for more than one year, the CD is also available on its own or as a package with the online access.
PURCHASE NOW On-demand webinars are available for one year after the live webcast.