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On Demand
($329/location - CDs available for purchase. This webinar originally aired April 2010.)
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Each registration comes with access to the archived version of the program, the materials provided by the speakers.
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In the past year, as employee morale has been challenged by a struggling economy and declining public trust in corporations, employee communications has become a hot-button topic for communications professionals. Economic instability combined with an expanding blogosphere and exploding social media use have left companies vulnerable to all sorts of negative perceptions-internally and externally-but well-planned employee communications strategies can still unify a workforce and even bolster the bottom line.
For this PR News Webinar, we have assembled an experienced panel of PR and human resources professionals who will share best practices on making employee communications part of a company's overall business strategy and guide you as social media continues to open a window on a company's suddenly "external" internal crises. From staff reductions to customer rage on social media, our panelists will show which employee communications tactics to use-and when.
In this PR News Webinar, you will learn:
- Smart tactics for communicating with employees during staff reductions or a change in CEOs
- How to prepare senior executives for communicating with employees during a crisis
- How to use social media tools to involve employees in corporate goals and strategies
- Identifying issues, audiences, proper communications platforms and desired outcomes during change in your organization
- How to unite and engage a disparate workforce with CSR or volunteering programs
- How to engage employees during the launch of a new product
- Best practices to promote a company's transparency and good business practices
- Best ways to communicate your brand to employees in a crisis or in a down economy
- Tips for facilitating two-way communication with employees when your company is a target of bloggers
- How to measure your employee communications programs and one-off initiatives
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Natasha Gaffoglio
Manager, Internal Communications
Sprint Nextel
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Jackie Kolek
Senior Director and Partner, Peppercom; Director of PepperDigital
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Wendy Watkins
VP, Corporate Communications
Delaware North Companies
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Moderator: Steve Goldstein
Group Editoral Director
PR News
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Webinar includes Q&A with all the speakers.
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If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New Media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
- Social Media
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported)
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
- Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
- Display set at 1024 x 768
- Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer
If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Rebecca Stortstrom 301-354-1610 or email rebecca@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
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