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About the Webinar:

Join PR News as we bring together a distinguished panel of experts to discuss the most effective ways to turn employees into brand ambassadors. The old rulebook for employee communications no longer applies-in an age of social media, all employees are a window into a brand. PR professionals must develop a new game plan to reenergize overworked employees and disengaged millennials and connect them to their companies' brands.

This PR News Webinar will provide you with the know-how to train and empower employees to deliver excellent customer service, communicate key messages, build brand reputation and contribute to the bottom line. You will learn how to:

• Increase employee engagement to build brand awareness and reputation
• Monitor social media platforms including Twitter, Facebook and corporate blogs to understand what employees are saying about your brand
• Disseminate key messages to employees including off-site workers
• Motivate senior management to be brand ambassadors and lead by example
• Develop templates for brand messages and get your employees to use them
• Motivate employees to connect with customers and clients
• Retain your top talent by keeping them motivated

In this PR News Webinar, our trainers will show you how to develop and execute a communications strategy that will motivate employees to be brand ambassadors. What are the best ways to motivate employees in a time of cutbacks and salary freezes? How can you authentically communicate your company's mission and values to your employees?

Bonus for attending: Receive a copy of PR News' "Communications in an Age of Transparency" survey.

Trainers:

	Christine Barney, APR CEO and Managing Partner rbb Public Relations
	Tim Keefe Vice President, Internal Communications JPMorgan Chase
	John Verrico Communications Director National Association of Government Communicators
	Moderator: Regina D'Alesio Events and Special Projects Manager PR News

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Analytics
• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New Media
• Philanthropy
• Public Relations
• Public Affairs 
• Research
• SEO and SEM
• Social Media

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real Player, Adobe Flash Player or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows Vista, Windows XP, Windows 2000, Mac OS X, Linux (Windows 98/NT/ME will most likely work but are not officially supported) 
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player. 
• Internet connection: 56k Dial-up Modem (minimum requirement). Some presentations will require a higher bandwidth connection such as Cable Modem or DSL.
• Display set at 1024 x 768 
• Mac users are encouraged to use Firefox 2.0 (or later) with and Adobe Flash Player or Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 9 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

If using Adobe Flash Player, Version 9 or later is required.
Download a supported Adobe Flash Player

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

For content questions regarding this Webinar, contact Jessica Clegg at (212) 621-4626 or jclegg@accessintel.com.

 *PR News does not offer any refunds for the webinar.  All sales are final.

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