Join PR News on February 18, where crisis management experts will share their experience and offer concrete steps to developing a crisis management plan. You will receive in-depth instruction on putting together a crisis team, running scenarios, dealing with media and affected customers and what it takes to recover lost ground once the storm has passed.
No matter how valiant your communications efforts, your brand is always vulnerable to a crisis. Years of hard work in building and shaping your brand’s reputation can be undone in moments by an errant tweet, product failures, lawsuits, boycotts, disgruntled employees, criminal investigations and more. Don’t get caught unaware. Create a plan.
Director, Global Issues & Crisis Management
Group Content Manager
What You'll Learn
At this Webinar, you'll learn how to:
- Monitor social channels for potentially damaging news and/or criticism
- Assemble and deploy an effective crisis management team
Craft a core message that is communicated across all channels
Create a crisis plan for dealing with the media
Conduct a vulnerability audit to assess potential crisis scenarios
- Identify and use specific criteria to gauge the severity of a crisis
Develop a list of appropriate spokespeople
- Ensure that internal and external communications are consistent
Engage the media and address misinformation and negative commentary
- Track your crisis management efforts across different platforms
Execute a post-crisis analysis to address the sources of the issue
- Develop a communications strategy to rebuild your reputation and regain public trust
Questions and Fees?
Registration Fee: $399 per site - CDs available for purchase
For questions regarding this Webinar, contact Rachel Scharmann at firstname.lastname@example.org; 301-354-1713.
If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.
Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.
Why Should I Attend?
If you spend at least a quarter of your time in any of these areas, you should attend this webcast:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Media Relations
- PR Firms
- Public Relations
- Public Affairs
- Social Media
How Does the Webinar Work?
View the list of complete requirements and instructions for how to access the webinar here.
PURCHASE NOW "Webinar Only" registration includes access to the recorded webcast and speaker materials for one full year.