Effective Crisis Communications: How to Manage the Message and Protect Your Brand

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What You'll Learn | Why Should I Attend? | Access | Questions

Join PR News on February 18, where crisis management experts will share their experience and offer concrete steps to developing a crisis management plan. You will receive in-depth instruction on putting together a crisis team, running scenarios, dealing with media and affected customers and what it takes to recover lost ground once the storm has passed.

No matter how valiant your communications efforts, your brand is always vulnerable to a crisis. Years of hard work in building and shaping your brand’s reputation can be undone in moments by an errant tweet, product failures, lawsuits, boycotts, disgruntled employees, criminal investigations and more. Don’t get caught unaware. Create a plan.

Webinar Speakers

Gene Grabowski
Partner
Kglobal
@crisisguru
@kglobaldc
Gil Meyer
Director, Global Issues & Crisis Management
DuPont Company

@DuPont_News
Moderator:
Richard Brownell
Group Content Manager
PR News
@RickBrownell

What You'll Learn

At this Webinar, you'll learn how to:

  • Monitor social channels for potentially damaging news and/or criticism
  • Assemble and deploy an effective crisis management team
  • Craft a core message that is communicated across all channels

  • Create a crisis plan for dealing with the media

  • Conduct a vulnerability audit to assess potential crisis scenarios

  • Identify and use specific criteria to gauge the severity of a crisis

  • Develop a list of appropriate spokespeople

  • Ensure that internal and external communications are consistent

  • Engage the media and address misinformation and negative commentary

  • Track your crisis management efforts across different platforms

  • Execute a post-crisis analysis to address the sources of the issue

  • Develop a communications strategy to rebuild your reputation and regain public trust

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Questions and Fees?

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at rscharmann@accessintel.com; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate


Personalized Certificate for
All Attendees

Why Should I Attend?

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

  • Community Relations
  • Corporate Communications
  • Corporate Social Responsibility
  • Crisis Management
  • Digital Communications
  • Media Relations
  • Philanthropy
  • PR Firms
  • Public Relations
  • Public Affairs
  • Research
  • Social Media

How Does the Webinar Work?

View the list of complete requirements and instructions for how to access the webinar here.

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Who Should Attend?

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Questions

Webinar Questions

For questions regarding this webinar, contact:

Jessica Placencia
jessica@accessintel.com
301-354-1713

Technical Difficulties

If you are having technical difficulties or need assistance, please contact:

Technical Support
tsc@talkpoint.com
1-866-709-8255

View the list of complete requirements and instructions for how to access webinars here.



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