Minimizing Crisis Through Grassroots Efforts & Coalition Building

A Webinar brought to you by PR News

April 26, 2006  1:30-3p.m. E.T.

$279 per site location (one fee for unlimited attendance at each site)

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Too little too late may be the cry of many a PR pro whose organization is in the midst of a crisis with little to no third parties to help out; with the media all over your case and with very little internal and external understanding and support. Few companies employ smart grassroots efforts or build strong coalitions. Yet they can be highly effective, and can minimize the likelihood that a crisis will snowball or that a legal matter will expand to additional plaintiffs.

It’s time to control how the public thinks about your organization or your industry

Join PR News and three highly experienced crisis managers and coalition builders for a 90-minute workshop that will provide you and your team with the ideas, strategies and tactics for minimizing a crisis and coming out ahead. “Minimizing Crisis Through Grassroots Efforts & Coalition Building” to be held April 26^th from 1:30- 3p .m., is designed for forward-thinking PR professionals who want to know the best strategies for aligning with the right parties, for dealing with media effectively during and after a crisis and communicating with all shareholders during a legal and/or highly publicized battle.

At this virtual workshop, you’ll learn the insider tips and strategies for protecting your brand and mitigating a crisis through grassroots efforts, coalition building and litigation-sensitive PR.

The workshop will address:

• Identifying the most effective grassroots partners and organizing these other voices on your behalf
• How to build an effective coalition – and PR’s role in it
• Getting your third party spokespeople to be your advocate
• Going on the offense: striking out before you are struck
• Measuring your grassroots programs and coalition initiatives
• Communications strategies when you’re suing your own customers
• Placing stories in the media with your viewpoint
• Organizing a public forum to convey your message
• Do’s and don’ts when holding press conferences during a crisis
• Crafting a crisis management plan that is litigation-savvy
• Determining PR’s role and liability during a crisis
• Online strategies, including setting up activist Web sites

Plus, we’ll help you ascertain which types of group are best to approach during a crisis: think tanks, associations, nonprofits, government organizations, NGOs and academics.

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Speakers:

• Bill Zucker [bio]
  Managing Director, Burson-Marsteller
  
  
• Michael Strecker [bio]
  Director of Public Relations, Tulane University
  
  
• Layle Nelson [bio]
  Vice President, APCO Worldwide’s Washington, D.C., office

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Virtual Seminar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $279.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com

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