Create Content and Reach New Audiences on Snapchat

It’s time for brand communicators to start paying attention to Snapchat.

The rapid growth of Snapchat from a disappearing-message service into a genuine content provider has changed how brands view the popular social media platform. With the recent addition of Snapchat’s Discover feature and the announcement of exclusive scripted original content, brands have new ways to tell their story and engage with the platform’s coveted audience of 13-25 year-olds.

Join PR News for a webinar that will explore the ways in which Snapchat can work for communicators. You will learn tactics and strategies that can be used to tell your brand’s story on Snapchat and expand its reach so that you can stand out among the 1 billion snaps viewed daily.

At this Webinar, you'll learn how to:

Develop candid, fresh content that speaks to Snapchat’s audience
Give your messaging on Snapchat a sense of immediacy
Create games and contests that engages Snapchat user
Plan and execute micro-video productions that can be part of a larger story
Use various Snapchat tools to create unique eye-catching messages
Incorporate Snapchat into your overall communications strategy
Use Discover to share brand news and stories
Measure the impact of your brand’s engagement on Snapchat despite its lack of in-app metrics

Webinar Speakers

Lainey Garcia External Communications Manager McDonald's USA @Lainey_McD @McDonalds	Danny Olson Director, Digital Weber Shandwick @mrdolson @WeberShandwick
Michelle Mastrobattista Vice President, Digital Communications Solomon McCown & Co. @Michelle_Mastro	Moderator: Richard Brownell Group Content Manager PR News @RickBrownell

Purchase Today

Speaker Preview

“With Snapchat ranking in the top 3 social platforms of interest for millennials, we find it to be an interesting and powerful complement to our PR arsenal. During the webinar I’ll share how our team leverages the tool to complement to our PR work.” - Lainey Garcia, McDonald's USA

Questions and Fees?

Registration Fee: $375 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.