Digital PR Webinar:
Building Community & Reputation Online With Social Media Tools, from Twitter to YouTube

On-Demand Version (CDs available for purchase)

Partner:

Each registration comes with access to the archived version of the program and the materials for 1-year.
This webinar first aired March 2009.

About the Webinar:

Managing your organization’s reputation online and communicating with your key stakeholders is part of every communicator’s job now – but how do you choose where to spend your limited time and resources? Should you be tweeting more on Twitter? Are you engaging new audiences online while keeping current stakeholders involved? And what are bloggers saying about your company and how should you respond, if at all?

Social media presents challenges and unparalleled opportunities to harness better and smarter relationships with stakeholders. This requires new tools, skills and approaches to traditional PR practices – even initiatives that worked six months ago online no longer are holding sway.

Join PR News for a must-attend Webinar that will shed light on the new social media platforms that can improve your communications initiatives for your organization. Our experts will cover how you can leverage digital media to improve your PR and your bottom line covering these areas:

• Twitter
• LinkedIn
• Facebook & MySpace
• Other social networks
• Blogs and Vlogs
• YouTube, Hulu and other video sites

Learn from our Webinar speakers as they equip with the tools you’ll need to:

• Build a strong community around your brand
• Understand and respond appropriately to negative behaviors
• Monitor and track digital activity to measure your PR effectiveness
• Use Twitter and other microblogging tools to make an impact
• Create must-see videos for your company or clients
• Write the right blog and train your top executives on how to blog
• Pitch your stories to bloggers and to the Twitter community
• Create widgets that grab stakeholders’ attention
• Respond to bloggers and other citizen journalists
• Market your products and services smartly through online communities
• Allocate the right human and financial resources to these endeavors

Hear from these experts:

	Idil Cakim VP, Interactive Media GolinHarris
	Curtis Hougland Founder of Attention PR
	Diane Thieke Marketing Director, Dow Jones Solutions for Public Relations & Corporate Communications Dow Jones
	Moderator: Johna Burke Vice President BurrellesLuce

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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