BIOGRAPHY

Kathy Collins

Director, Communications Research
General Motors Corporation

Kathy Collins, General Motors Director of Communications Research, acquired wide-ranging experience in 25 years in the automotive business from a technical writer to a very hands-on and enlightening stint as a foreman in an assembly plant, through many PR chairs including internal communications, community relations, strategic PR planning, and of course, PR research. Educational exposure also wide-ranging from undergraduate degrees in English and Anthropology to graduate work in English Language and Literature (16th century specialty) to doctoral work in Industrial/Organizational Psychology (where she got hooked on statistics).

Collins is a member of the Commission on Public Relations Measurement & Evaluation of the Institute for Public Relations as well as several professional associations in public relations and psychology.