BIOGRAPHY

Mindy Gomes Casseres

SENIOR ASSOCIATE

CAUSE BRANDING

Mindy Gomes Casseres is a senior associate leading Cone’s Knowledge Management initiatives. Mindy manages development and publication of Cone’s Corporate Citizenship Survey, the nation’s most comprehensive analysis of consumer, employee and corporate attitudes toward cause-related activities. Mindy also helps Cone develop new research and cause branding methodologies as the field evolves from single-issue platforms to corporate citizenship and sustainability programs. In addition, Mindy is responsible for Cone’s Executive Speaker Series which has included conference presentations for the American Marketing Association, Cause Marketing Forum, Business for Social Responsibility and many others.

Gomes Casseres began her career as a management consultant for PricewaterhouseCoopers in Washington DC. Gomes Casseres conducted organizational, financial and process improvement analyses for Federal clients. Gomes Casseres then worked for the USDA Forest Service where she helped manage creation of a Federal rulemaking to protect 60 million acres from most logging and road building. She also developed an economic assessment and rural development strategy for a Native Alaskan Tlingit tribe. While in graduate school, Gomes Casseres worked at for the Holcim (US) Inc. and developed the company’s first US-based Sustainable Development report highlighting the firm’s financial, social and environmental goals and performance. Gomes Casseres also assisted the Massachusetts Chapter of the Nature Conservancy with the creation of its three-year strategic plan.

Gomes Casseres received her B.A. from Bowdoin College and her M.B.A. and MS from the University of Michigan. A highlight of her business school career includes coauthorship of a chapter in C.K. Prahalad’s book The Bottom of the Pyramid: Eradicating Poverty through Profits. She lives outside of Boston with her husband.