Bio

Brian Giesen
Vice President | Senior Strategist
360o Degree Digital Influence

Brian is one of the founding team members of Ogilvy’s 360o Digital Influence Group – Ogilvy PR’s latest and industry-leading social media practice designed to help brands in an era of changing sources of influence.  He has more than eight years’ experience developing, managing and executing a range of award-winning digital marketing and social media campaigns on behalf of clients including Intel, Johnson & Johnson, DuPont, Yum!, National Institutes of Health, and more.

Brian has experience managing national social media and online marketing campaigns that have reached Americans with health awareness and prevention messaging. He managed Screen for Life’s successful partnership with Yahoo! to reach Americans aged 45 years and older with colorectal cancer screening messages. The Yahoo! partnership included a mix of online advertising, integration of CDC materials on Yahoo! Health, and search engine keyword marketing. As part of this effort, over 30 online ad units were served across Yahoo! and adjustments were made in real time to maximize clicks to the CDC Web site. Brian oversaw the entire effort, which included a two-day strategic planning session, online media planning, development of ad creative and landing pages, optimization, reporting and overall project management.

Most recently, for NHLBI’s The Heart Truth campaign, Brian developed the social media strategy for campaign, leveraging National Wear Red Day and American Heart Month in February 2008 to raise awareness online that heart disease is the number one killer of women. As part of this effort, twenty high-influence fashion, health and women bloggers were invited to The Heart Truth Fashion Show and outreach was conducted to an additional 100 influential bloggers. More than 500 blog posts were generated reaching an estimated 15 million unique monthly visitors.  Brian has also managed online marketing online public service banner campaigns for NHLBI’s Stay In Circulation and Star Sleeper campaigns.

Brian is a passionate search expert who developed Ogilvy PR’s Search Relations and Reputation Management Program helping brands leverage social media to increase their share of voice in traditional, multimedia, news and social media search results. By helping create, optimize and strategically link content, Brian has guided brands in increasing their visibility on sites relied upon by 60 million Americans every day – including Google & YouTube but also Technorati, YouTube & Veoh, Flickr, Del.icio.us, DIGG and more.

Previously, as a legislative assistant for Congressman Jay W. Johnson, Brian was responsible for handling healthcare, education and public welfare legislation. Brian tracked relevant legislation, advised the Congressman on key votes, and managed constituent correspondence and meetings.

Brian holds a Bachelor of Arts degree in Political Science from the University of Wisconsin – Madison. Brian is an active member of the Social Media Club of Washington D.C. and has accrued a number of industry awards.

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