Bill Zucker
Managing Director
Media Practice
Burson-Marsteller

Bill Zucker is a counselor on crisis communications, media strategy and issues management and a communications trainer for Burson-Marsteller's Media Practice.

As a media and crisis counselor, Bill works with a variety of clients facing issues ranging from product liability, food recalls, and class action litigation. He serves as Burson’s client leader for its food safety communications work with National Cattlemen’s Beef Association (NCBA) and worked closely with the NCBA as it dealt with the discovery of the first case of BSE (mad cow disease) in the United States.

As a media trainer, Bill has coached a wide-variety of clients including CEOs, scientists, financial advisors, doctors, registered dietitians and chefs to help them better understand how to communicate with reporters and editors.

Bill was named PR News Crisis Communicator of the Year in 2005.

During his 15-year career as a journalist, Bill worked as a producer, reporter and newsroom manager at five television stations and one radio station. As Executive Producer at WBBM-TV, he launched the CBS station’s first morning news broadcast. As a producer at WABC-TV, he traveled to Israel to produce the station's coverage of the assassination of Yitzhak Rabin and to Vietnam to produce the WABC documentary "Return to Vietnam," which earned him an Emmy and AP award for producing.

A native of Milwaukee, Bill earned a Bachelor of Arts degree in Journalism and Political Science at the University of Wisconsin. He lives near Chicago with his wife Debbie and their two young children, Jacob and Abby.