Bio

Tim Marklein
Executive VP, Measurement & Strategy
Weber Shandwick

Tim Marklein is an accomplished public relations leader with 18 years experience helping companies launch new businesses, create market categories, build reputations, beat competitors, win proxy fights and grow their business. As an agency and in-house manager, Tim has worked with hundreds of innovators and industry leaders across technology, healthcare, consumer and B2B industries. His award-winning measurement and strategy work has been recognized by AdWeek, PR Week, PR News, The Holmes Report, AMA, IABC, PRSA and the Council of Public Relations Firms.

Tim currently leads the Measurement & Strategy practice for top global PR firm Weber Shandwick. The global practice helps clients better assess the value, impact and precision of their communications, bringing together the right resources and methods to measure communications ROI across online and offline campaigns. Tapping into agency, client and industry best practices, Tim and his team have developed an integrated measurement model – ARROW – and repeatable family of metrics that can be deployed affordably for weekly and monthly insights. The practice employs a variety of research methods including surveys, focus groups, media content analysis, social media analysis, competitive intelligence, web analytics, search optimization, advocate profiling, network analysis and marketing mix analysis.

Tim previously led Weber Shandwick’s Northern California business, including its San Francisco and Silicon Valley offices. Under Tim’s management, Weber Shandwick regained its leadership reputation in Silicon Valley with key client wins, expanded talent and new capabilities – more than doubling the Northern California business in four years. His teams represented some of the world’s top technology, healthcare and consumer brands, including Agilent, BEA, Cisco, Clorox, Genentech, Gilead, Hitachi, NetApp, Nortel, Omniture and VeriSign, as well as an array of mid-size companies and startups.

Tim joined Weber Shandwick from Hewlett-Packard, where he led global analyst and public relations for HP’s $30 billion enterprise business, including launch and execution of HP’s “Adaptive Enterprise” initiative. Prior to that role, he was director of corporate PR and managed campaigns to communicate the “new HP” strategy, merger integration progress, reputation recovery and day-to-day competitive engagement with IBM, Dell and Sun. Tim also spearheaded development of HP’s first-ever global PR dashboard for collaboration across nearly 400 in-house and agency professionals.

Tim previously spent 10 years at two pioneering Silicon Valley agencies – Applied Communications and Jennings & Company – that broke new ground in the application of research, competition and strategy to communications challenges. As a senior vice president and partner at Applied, Tim helped grow the business to achieve $12 million in annual revenues and win several “agency of the year” awards. Tim also led the firm’s award-winning research and measurement group. Key clients included Adobe, AltaVista, Cisco, Crosspoint, EFI, GE, HP, Informatica, Oracle, PayPal, SeeBeyond, StorageTek, 3PAR, VeriSign, Veritas and Vitria.

Tim started his career as a general assignment reporter at the Milwaukee Sentinel. He also launched a startup publishing venture, Envision Magazine, targeted at the “GenX” audience. Tim holds a bachelor’s degree in political science from Stanford University.

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