Bio

Sophie Shiatis
Vice President, Ecommerce
PRWeb

Sophie Shiatis, Vice President of Ecommerce, is responsible for leading the Ecommerce strategy for PRWeb with optimizing the online marketing and direct response channels.

Sophie attributes part of her success at PRWeb, whose focus is on helping online merchants drive traffic to their site, to the fact that she had first-hand experience with operating an online business for a number of years.

Sophie also held the position of Vice President of Web Sales and Marketing at Network Solutions, where she lead the online sales strategies that impacted Network Solutions’ ecommerce web sites, along with managing all of the online merchandising efforts for the company’s products. Sophie was instrumental in the launch of Network Solutions’ web hosting, which was a key strategic product for the company. Sophie’s efforts also lead to Network Solutions’ successful acquisition of two companies whose products were successfully integrated into Network Solutions’ suite of products. Sophie’s focus on increasing revenues while maintaining the highest customer satisfaction standards propelled her through the ranks of the organization.

In addition to her own online small business experience, Sophie also gained invaluable business experience at a company called Brainbench, where she lead and managed the product and marketing strategy of a start-up skills measurement company. While there, Sophie exceeded annual revenue goals and achieved profitability ahead of schedule, and was instrumental in the company doubling their average order value.

Prior to Brainbench, Sophie had several other positions where she was in charge of developing and implementing product marketing activities, performing in-depth market research, developing new product offerings, and managing advertising and promotional activities geared towards new customer acquisition and customer retention efforts.

Sophie holds a Bachelor’s of Science in English and Speech Communications from Radford University, a Bachelor’s of Business Administration in Marketing from Radford University, and an MBA in eBusiness from Johns Hopkins University.

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