Bio

Robb Hecht
SVP, Digital Marketing Strategist
imc strategy lab

Robb Hecht has spent the last 15 years focused on providing interactive marketing services that drive measurable business results. He has worked with a wide range of organizations to help them more effectively communicate through interactive channels, including web site development, ePR, paid advertising, search marketing, mobile, and social networking. His experience spans healthcare and pharmaceuticals, consumer electronics, financial services, telecom, packaged goods, and government agencies and non-profits. Before founding the IMC Lab, Robb held leadership positions at R/GA, Universal McCann, Initiative and Euro RSCG.

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