BIOGRAPHY

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Margot Sinclair Savell
Vice President, Measurement and Strategy
Weber Shandwick

Margot Sinclair Savell's career has encompassed digital strategy and measurement, traditional and social media, content analysis and creation, journalism, public relations and marketing. Margotis a vice president of Weber Shandwick's Measurement & Strategy Practice. Her work includes counseling and measuring the competitive digital landscape for clients. She also is the author of Weber Shandwick's 2009 widely published white paper "Do Fortune 100 Companies Need a Twittervention?"
 
Before joining Weber Shandwick, Margot managed editorial programs, search engine optimization campaigns and quality assurance initiatives for hundreds of Web sites across the U.S. and led teams on major Web site build-outs, launches and redesigns. Her career began as a national journalist; her reports appeared on ABC Radio, AP Radio, CBS Television and CBC-TV, in addition to The New York Times, the Financial Post, L.A. Times, The Globe and Mail, The Canadian Press and The Associated Press.