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Bio
Kai Blum
Director of Search Engine Marketing
MS&L Group
Kai Blum is the Director of Search Engine Marketing at MS&L Group. Since joining MS&L in 2000, he has been involved in media monitoring, search engine marketing and search engine optimization projects for a number of Fortune 500 clients. He has played various roles depending on the projects at hand, incl. project manager, researcher, editor, and translator. Previous to joining MS&L Group, he worked at Borders Online. He studied linguistics at the University of Leipzig, Germany, and has experimented with search engine friendly content for 10+ years. He also wrote a best selling German language book on immigration to the U.S. and has 5+ years experience in search engine based book marketing.
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