Bio

John Gilfeather
EVP Stakeholder Management-North America
TNS

Mr. Gilfeather joined TNS in February, 2007. He previously was at GfK, where he was Vice Chairman and head of the Roper Public Affairs practice. He had joined Roper Starch Worldwide (which was acquired by NOP World and then GfK) in October, 1999 after a 30-year career at Yankelovich Partners where he was responsible for all custom research. His personal specialties are corporate reputation measurement and business-to-business research. He has conducted landmark research on corporate reputation for TIME, Brouillard Communications and FORTUNE, and has conducted over 250 custom research studies on corporate reputation. He created the Roper Corporate Reputation Scorecard, a comprehensive, multiple constituency reputation measurement program.

In the business-to-business arena, Mr. Gilfeather has worked in a wide range of industries, including accounting, consulting, high technology, electrical equipment, automotive, forest products, telecommunications, financial services and publishing.

Mr. Gilfeather has been very active in the marketing research industry. He was the 1987 Chair of the Council of American Survey Research Organizations and has served on the CASRO Board for nine years. He was responsible for writing the CASRO Code of Ethical Standards and standards for Internet research. He was the first President of the Research Industry Coalition and was a Member of the Board of Advisors of University of Georgia’s Masters in Marketing Research Program for almost 20 years. He also is a founding member of the Commission on Measurement and Evaluation of the Institute for Public Relations.

Mr. Gilfeather received his A.B. in Sociology from the University of Notre Dame and attended Columbia University for graduate studies.

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