BIOGRAPHY

Idil Cakim
VP of Interactive Media in GolinHarris’s Dialogue Group

Idil Cakim is a VP of Interactive Media in GolinHarris’s Dialogue Group. She specializes in social media and word of mouth communications and has worked with clients from a wide array of industries, including technology, automotive and healthcare.

Before joining GolinHarris, Ms. Cakim was the Director of the Knowledge Development Group at Burson-Marsteller, focusing on interactive marketing and custom research. She managed Burson-Marsteller's Internet-related proprietary studies, including the e-fluentials.

Between 1998 and 2001, Ms. Cakim served at various posts within the Media and Entertainment Strategies Group at Fulcrum Analytics (formerly Cyber Dialogue), an Internet customer relationship management company, where she advised clients on online branding, content development, business models, customer acquisition and retention strategies.

Ms. Cakim is the author of numerous industry briefs and articles on online corporate communications, targeting valuable customers on the Net and e-commerce. She has also been a public speaker on issues regarding online crisis communications, word-of-mouth, ethnic minorities' use of the Internet, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, DM News, CBS Market Watch, Min's New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times.

Idil Cakim is a blogger who regularly writes about online communication and word-of-mouth marketing trends. She is a contributor to GolinHarris’s The Next Fifty Years blog (www.nextfiftyyears.com). Previously, she wrote for the e-fluentials blog (http://blog.efluentials.com) and the Guidewire Group (www.guidewiregroup.com). She holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. Ms. Cakim is a member of the World Future Society and serves on the board of Word of Mouth Marketing Association (WOMMA).

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