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Bio

Gary Getto
Vice President
Integrated Media Intelligence

Mr. Getto leads VMS' efforts to measure and analyze the combined impact of news coverage and advertising communications on key business metrics, such as sales or product preferences. He has been primarily responsible for the ground-breaking work done by VMS in linking editorial coverage to business outcomes.

Getto has extensive background in product development, strategic planning, and sales/marketing, especially in the publishing and direct response industries.

Mr. Getto was a senior executive at PRtrak prior to being acquired by VMS in 2005.

Getto holds a B.S., Mechanical Engineering from Lehigh University and a Masters in Management Science from Stevens Institute of Technology.

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