Bio

Angela C. Jeffrey
Vice President Editorial Research
VMS

Angela Jeffrey ended up in the research and measurement world by accident, but has become one of its most passionate advocates. After spending two decades in PR, advertising and marketing with JCPenney and major national agencies, she started Houston-based Jeffrey Communications. Along the way, she snagged several PRSA Silver Anvils and IABC Gold Quills.

Then, after countless nights creating measurement reports by hand, she appealed to her brother, a Silicon Valley hotshot, to build a little system called PRtrak. She then talked data giants Nielsen, Arbitron, SQAD and others, into letting her resell their data “a la carte” for the first time ever. In 2002, she sold the firm to SDI, an international analytics firm that enhanced the platform through the creation of “Share of Discussion.” Joining SDI as head of the PRtrak division, Angie worked toward the goal of standardizing PR measurement metrics, and with SDI researchers on correlating PR outputs with business outcomes.

In September 2005, Angie played a large part in the acquisition of SDI’s PRtrak Division by New York-based VMS. Angie now serves as VP Editorial Research for VMS, and speaks on measurement nationwide. She also serves as a member of the IPR Commission on PR Measurement & Evaluation.

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