Bio

Stephanie Agresta
Executive Vice President, Global Director of Digital Strategy and Social Media
Porter Novelli New York

Stephanie Agresta has been a force in the online marketing industry for nearly 15 years. An expert in social media, affiliate program management and Web 2.0 strategies, her mission is to connect people, ideas, products and services using digital technology in new and inventive ways. Stephanie has been instrumental in developing innovative digital media strategies for Fortune 500 brands including Microsoft, Windows Mobile and PepsiCo. Stephanie started her career with iVillage, a women-focused Web destination and one of the first sites to build community online. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder. With Commerce360, a search marketing firm funded by First Round Capital, she launched an affiliate marketing division and served on a management team alongside nationally recognized technology executives. Stephanie comes to Porter Novelli after five years of developing her successful personal consultancy, forging partnerships with digital thought leaders and emerging technology companies. Representing the best of both worlds, she is known for combining innovation and insight with the accountability, focus and superior execution that Fortune 100 brands demand. Stephanie holds a master’s degree in public affairs from the University of Minnesota and a bachelor’s from Luther College. She blogs at internetgeekgirl.com and affiliate-karma.com/blog, and she tweets @stephagresta.

“In the same way that e-commerce revolutionized consumer retail sales, social media and digital influencers have transformed how public relations professionals do their jobs,” Stephanie says. “At its core, public relations is about connection, but a new model has emerged that leverages the digital world in which we live. Porter Novelli is forging this new road.”

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