Bio

Julie Atherton
Worldwide Director
Hill & Knowlton's Digital Practice

Julie joined Hill & Knowlton as the US Director of the digital practice in November 2005. In April 2007, she was named Worldwide Director of the Digital Practice. Julie is a leading marketing and communications strategist, focused on advanced digital media (social media, broadband content, IPTV, wireless, gaming and on-demand content). She focuses on digital media’s application to, and enhancement of, both traditional and non-traditional marketing and communications. Julie also works with clients to develop and execute digital strategies to meet the complex demands of the changing communications environment. Julie consults across all practices (healthcare, technology, marketing communications and corporate) and services including crisis and issues management and internal communications.

Prior History
In the 1990s, Julie was founder and CEO of one of the foremost broadcast commercial production companies in the U.S.A. –The Atherton Group – with offices in New York, Los Angeles and London. The Atherton Group produced commercials, music videos, broadcast promos and developed long form content for numerous Fortune 500 companies. From 1998 to early 2003, as founder and CEO of CYLO, Julie and her partners built a digital interactive agency, focusing on emerging interactive technologies and on-demand advertising models, formats and solutions. CYLO’s service offering to agencies and marketers included: defining the marketing strategy for and the design and implementation of interactive/enhanced television, VOD, DVR and broadband and wireless technologies.

Julie is an experienced senior manager and executive with numerous awards, including Gold and Bronze Lions, Clios and the 2001 Bandie Award for Volvo/NCAA 2001 (“World’s first fully integrated campaign” – WSJ, March 2001). She has worked with many Fortune 500 marketers, including Nike, Ford, Toyota, General Motors, Nissan, Procter & Gamble, Kraft, Pfizer, Merck, Kellogg’s, Volvo, Anheuser-Busch, American Express, HP, Amgen, and adidas.

Other Information
Julie holds a Bachelor of Arts (Honors/Fine Arts) from the University of Sydney and a Graduate Degree in Education from the Sydney Teachers College. She is a member of the Directors Guild of America, the New York Women in Film, the Association of Independent Commercial Producers, and the Academy of Television Arts and Sciences. Julie sits on the US Strategy Council and the Global Council for Hill & Knowlton.

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