Bio

John Carter
Vice President
Shift Communications 

John heads up the East Coast arm of SHIFT’s Consumer Lifestyle Practice in New York, working with large brands such as Club Med, H&R Block, Virgin Mobile and Canadian Club Whisky, as well as emerging startups like NeatReceipts and Alice.com.

Named one of PR News’ “15 to Watch” in 2007, John’s role is to provide high-level strategy and counsel throughout a program, and provide guidance on key initiatives.  His teams blend both traditional and social media strategies, with a focus on campaigns that are tightly measured for effectiveness.  

Prior to SHIFT, John held agency roles at Brodeur, FitzGerald Communications and Fleishman-Hillard, working with a range of both technology and consumer clients, including Sterling Commerce, Absolut Vodka, Corning and Fidelity Investments.  John has a degree in English from Haverford College.

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