Bio

Alissa Blate
Executive Vice President and Global Practice Leader
Consumer Lifestyle Marketing
MWW Group

Alissa Blate is known for the measurable impact she has in achieving tangible business results for major brands, as well as for her success in building and managing MWW’s industry-leading global consumer marketing practice. As Executive Vice President and Director of Consumer Lifestyle Marketing, Ms. Blate engineers MWW Group’s efforts to achieve business objectives for clients in a multitude of industries focusing on audience-specific communications to create critical mass for client brands. Ms. Blate has more than two decades of experience in brand marketing, public relations and integrated communications with clients in consumer packaged goods, technology, food and beverage, restaurant, retail, entertainment, sports and fitness, destination marketing, luxury lifestyle, real estate, financial services and automobile sectors. She has an extensive background in leveraging under-utilized brands, launching new brands and products, and engaging key influencers through aggressive marketing campaigns. Ms. Blate has been involved in every aspect of communications from social networking and digital marketing to community relations, direct-to-consumer activities and sponsorships.

Alissa has been honored with many marketing and communications award for client programs, in the areas of both strategy and creativity. She has been named Brand Marketer of the Year by PRNews and was recognized by NJ Biz for the magazine’s prestigious “40 Under 40” list. Under Ms. Blate’s leadership, clients such as Samsung, Nikon, McDonald’s, Bank of America, Volkswagen, Hard Rock Cafe, ING Direct, Medco Health Solutions and others have realized measurable results from MWW consumer marketing and public relations campaigns.

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