Nonprofit/Corporate Partnerships: PR Strategies That Work
A Webinar brought to you by PR News

Tuesday, August 29

1:30-3pm ET

$297 per site location.

Designed for you and your communications team. Attend right from your desktop or conference room! Each registration comes with access to the archived version of the program and the materials for 1-year. This 90-minute Webinar Features Case Studies, Lessons Learned and Downloadable Material.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Whether you’re with a nonprofit, a corporation or a PR firm, you know that partnerships are key to leveraging your brand, serving your constituencies and proving PR’s worth to the triple bottom line.

So how strong are your corporate-nonprofit partnerships? We’re guessing there might be some room for improvement. Or perhaps you don’t even have a formal partner to help you enhance your organization’s reputation, boost member satisfaction and improve your corporate and nonprofit citizenship.

Whichever camp you fall in, we’re hoping you’ll join PR News and a distinguished panel of experts in nonprofit/corporate alliances to hear the best practices, the lessons learned, and some savvy, proven strategies for getting the most out of your partnerships. And, you’ll hear how the right partnerships can serve as a goodwill bank should a crisis strike.

On August 29, please join PR News for an exclusive 90-minute Webinar designed for your time-strapped communications team.

Through case studies, take-home strategies and lessons learned, our experts will help you:

• Choose an “issue” first (rather than a partner first)
• Forge partnerships that affect opinion leaders and policy makers
• Develop a sound partnership agreement that doesn’t over-promise
• Evaluate the worthiness of a partnership, including when to let go
• Understand the grant process so PR is a significant contributor to a communications campaign
• Communicate the plan to all publics and shareholders
• Measure your partnership year-round
• Create events and initiatives to further the partnership goal
• Make nonprofit-corporate partnerships a strategic imperative
• Conduct the proper research, surveys of membership
• Gain senior management approval for your partnerships

Speakers:

Deb Cabral, Executive Vice President, nonprofit practice, Dittus Communciations

Brenda Siler, National Director- Communications & Marketing, United Negro College Fund (UNCF)

Jan Epstein, Executive Director, The Allstate Foundation

Scott Ward, Senior Vice President, Widmeyer Communications

PR News Webinars has a reputation for giving its attendees a chance to get their toughest questions answered. At this interactive Webinar, you’ll have ample opportunity to query the experts. Also feel free to email your questions beforehand to PR News Publisher Diane Schwartz at dschwartz@accessintel.com.

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Amy Jefferies at ajefferies@accessintel.com

You can't afford to miss this exclusive Webinar on August 29. Register today!