PR Webinar:
How to (Really) Leverage YouTube for PR

(Click here to link to videos) On-Demand Version (CDs available for purchase)

Sponsored By:

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired July 2009.

• Speakers
• Who Should Attend?
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

Once dismissed as a haven for amateurs, YouTube has emerged within the past few years as a de rigueur communications tool for PR professionals and marketers alike. Thanks to its viral power and ability to reach and engage diverse constituent bases, this video-sharing site is being harnessed more regularly to advance campaigns and PR efforts. But for those who are not fully versed in YouTube culture, using it as part of one’s PR arsenal may be as mystifying as learning hieroglyphics. How then, does one go about knowing how to leverage it to improve your communications initiatives and meet your bottom line?

Join PR News for a must-attend Webinar in which our experts will answer all the questions you have about using YouTube and show you how to effectively tie it to your business goals.

At this PR News Webinar, you will learn how to:

• Set up a YouTube account and upload/share your videos
• Create must-see videos for your company or clients
• Monitor and track eyeballs/views and commentary to measure PR effectiveness
• Generate buzz and build relationships with the media
• Market your products and drive up sales
• Engage the media and citizen journalists with your videos
• Manage and protect your reputation using YouTube
• Craft and develop effective messaging for crisis scenarios
• Engage with existing and new audiences
• Leverage YouTube for its viral impact
• Smartly integrate YouTube into your overall communications plan
• Build a strong community around your brand
• Educate your stakeholders about issues that matter to your organization
• Understand the technology and the resources needed to launch a video program on YouTube

Speakers:

	Anthony Allen Director, Digital Media American Society for Training and Development
	Christi Day Emerging Media Specialist Southwest Airlines
	Rick Wion Vice President Dialogue, GolinHarris
	Moderator: Valerie Merahn Simon Senior Vice President-Sales BurrellesLuce

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research
  

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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