PR News Webinar:
How to (Really) Use Twitter to Advance your PR & Marketing Efforts

Each registration comes with access to the archived version of the program and the materials for 1-year.
The webinar first aired May 2009.

About the Webinar:

By now, you’ve more than heard of Twitter and are most likely charged with tweeting for your organization. Similar to Facebook, MySpace and LinkedIn, Twitter is now a necessary tool in your social media communications arsenal. Practically overnight, you have become your organization’s Twitter expert: now what?

How do you really use this microblogging tool to boost your company’s reputation, to drive sales, to get the media’s attention, avert a crisis and communicate with your many stakeholders? It takes more than 140 characters to show you how: so, invest less than 2 hours of your time in this Twitter Webinar and you WILL be a Twitter expert and a better social media communicator.

PR News has lined up a distinguished panel of PR professionals and media experts to show you how to use Twitter, the do’s and the don’ts of tweeting and most importantly, how to tie Twitter to your business goals.

At this Webinar, you will learn how to:

• Set up a Twitter account – from branding your Twitter page to creating a profile
• Create hash tags to create timely buzz for your initiatives
• Engage with existing and new audiences
• Use Twitter as a listening tool and learn how and when to respond to tweets
• Sell your products and services on this platform – without really “selling”
• Build relationships with the media
• Get the media to cover your stories by tweeting
• Monitor what’s being said about you and your industry
• Manage and protect your reputation using Twitter
• Use Twitter as a research tool for developing new products and services
• Increase traffic to your Web site and other social media pages using Twitter
• Educate your stakeholders about issues that matter to your organization
• Use Twitter to market your events – plus, how to create twitter-centric events
• Improve your customer service efforts
• Build a smart network by understanding who to follow and how to attract followers
• Microblog with impact – how to say it in 140 characters
• The latest and tested Twitter tools and resources

At this Webinar, you’ll have the unique opportunity to hear from communicators who are successfully leveraging Twitter. You’ll get case studies of what’s worked, what hasn’t, the do’s and don’ts of Twitter – including how to allocate your time and resources using Twitter.

Speakers:

	Chris Brown Managing Editor “America’s Most Wanted”/amw.com
	Kelley Cooper Internet Marketing Manager Greater Phoenix Convention & Visitors Bureau
	Brian Gluckman Media Relations Manager AutoTrader.com
	Esther Steinfeld PR Director Blinds.com
	Catherine Merritt PR Coordinator Morton’s The Steakhouse
	Speaker & Facilitator: Donald Martelli Vice President and head of digital for the New England region MS&L

Webinar includes Q&A with all the speakers.

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Who should attend?

If you spend a quarter of your time in any of the following areas, this Webinar is right for you:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms 
• Public Relations
• Public Affairs 
• Research
  

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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