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On-Demand Version
(CDs available for purchase)
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Sponsored By:
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Each registration comes with access to the archived version of the program and the materials for 1-year. The webinar first aired November 2009.
Social media is a must-have in any communications initiative, but many organizations are still hesitant to leverage its power to engage the masses. On the other hand, some clients and those in the C-suite are so enthusiastic about social media, that PR practitioners are inclined to throw everything but the proverbial kitchen sink into their communications efforts. This panel of experts will teach you techniques for advising on social media use, and for incorporating digital strategies into specific initiatives to create fully integrated campaigns. From effectively using Twitter, to leveraging Facebook, YouTube, and other online communities, this PR News Webinar will be your guide to becoming a social media superstar within your organization.
You will learn how to:
- Transition social media from an add-on offering to an integrated piece of all campaigns
- Know when to use Twitter, Facebook, LinkedIn and other social media – and when not to engage in social media PR
- Use the right tools for listening to online discussions, identifying influencers and monitoring conversations
- Integrate social media components into traditional news releases to get more ink for your clients
- Use social media to enhance your own brand and your organization’s reputation
- Choosing the BEST social media platforms for your campaigns and initiatives
- Execute simple measurement solutions using social media platforms' built-in metrics and applications
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Jonathan Bellinger
VP of Social Media Strategy
Ketchum
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Jeff Beringer
SVP, Global Practice Leader
Dialogue Integrated Media Practice, GolinHarris
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Denise Morrissey
Toyota Online Community Manager
Corporate Communications Division
Toyota Motor Sales, U.S.A.
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Moderator:
Heidi Sullivan
Vice President of Media Research
Cision
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Webinar includes Q&A with all the speakers.
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If you spend a quarter of your time in any of the following areas, this Webinar is right for you:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Employee Communications
- Financial/Investor Relations
- Human Resources
- Interactive PR
- Investor Relations
- Marketing Communications
- Marketing
- Media Relations
- New media
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.
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The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.
- One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
- One (1) toll-free connection to the seminar (if you select the audio connection.), and
- One (1) Internet connection to the seminar.
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For the audio connection:
- A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
- If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.
For the Internet connection:
- PC: 166Mhz Pentium-based PC or better
- Operating system: Windows 95, 98, NT, 2000, XP
- Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
- Internet connection: 28.8 or faster connection
- Display set at 1024 x 768 or 800 x 600
- Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.
Player Downloads
If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player
If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer
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If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com
*PR News does not offer any refunds for the webinar. All sales are final.
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